A question for the Presbymergent cognoscienti:
How and to what extent does your congregation utilize new media as an implement for evangelism?
I know that we blog, and that we’re open to integrating media into new forms of worship. This is good. But that we have connectivity within our respective fellowships doesn’t speak to how deeply we utilize internet media as a tool for bringing those outside our churches/faith communities into relationship with us.
I’ve been encouraging my little church to view our suite of web-based materials as a support for relational and affinity-based outreach. Between our website, a Google groups, a YouTube channel, and my own compulsive text and video bloggery, there’s a tremendous level of congregational and pastoral transparency.
The issue, as I see it, is moving those essentially passive media into a more engaged and active mode. The potential seems great, but I’m not sure what to do other than working to teach and empower my flesh-and-blood congregation to view our blogging and vlogging as a vital resource for our outreach efforts.
For those of you who’ve been actively using new media as part of your congregational life…how have you seen this played out? Are there any good best-practices resources in this area?
As a side note, as I reviewed the Categories to tag this post, I noticed that neither “Evangelism” nor “Outreach”…nor any other variant of those concepts…seems to be present. Hmmm.